© 2026 254 North Front Street, Suite 300, Wilmington, NC 28401 | 910.343.1640
News Classical 91.3 Wilmington 92.7 Wilmington 96.7 Southport
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
STREAMING WHQR WITH ALEXA IS TEMPORARILY DOWN. As we work on fixing this issue, stream WHQR channels from our app or website. We apologize for the inconvenience.

Why Toblerone is no longer Swiss enough to feature the Matterhorn on its packaging

STEVE INSKEEP, HOST:

Good morning. I'm Steve Inskeep. The Toblerone chocolate bar is known for its triangular shapes - kind of looks like mountains - and for the mountain on its wrapper, the Matterhorn. But the brand must lose that look because of the Swissness Act, a law that allows companies to use Swiss symbols only if a product is made in Switzerland. Some Toblerone will be made in Slovakia, so the chocolate-maker has to change. It's not a hill to die on. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.