Small, medium and large. That's basically what Google announced today: That they will now offer touch-screen devices in three different sizes.
Like Apple — which has the iPhone, the iPad Mini and the iPad — Google now has the Nexus 4, Nexus 7 and Nexus 10.
The 4 is a smartphone, the 7 is a medium-size tablet and the 10 is a large tablet.
The announcement was supposed to be made in a splashy press event in New York City. Instead, Hurricane Sandy forced a cancellation and Google made the announcement quietly in a blog post.
The BBC's Leo Kelion says Google's announcement sets up a Holiday face-off between the two companies. He writes:
"Apple's iPad may have dominated tablet sales to this point, but it now faces cheaper competitors with their own media ecosystems and - in the case of Samsung's new Nexus 10 - a higher-resolution screen.
"Purchase decisions may come down to brand loyalty: does a shopper identify with an Amazon, Apple, Google or Microsoft logo on the back of their device? This is still a very young market and the key players are essentially still in land grab mode."
As for prices, the Nexus 4 will start at $299 with no contract; the Nexus 7 at $199 and the Nexus 10 at $399. For comparison, the just-announced iPad mini starts at $329.