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With SuperShoes, Insoles Can Be Your Guide


And today's last word in business is: SuperShoes.

This new high-tech offering is not exactly footwear. SuperShoes are squishy insoles that fit inside your shoes.


And inside those insoles are vibrotactile ticklers that are linked to your mobile device. You enter a destination and apparently these ticklers will guide your way, with a tickle to the left or a tickle to the right.

INSKEEP: Or a constant tickle to let you know you have arrived at your destination. Enter what you like or dislike and SuperShoes can take you to a favorite restaurant or keep you away from a restaurant you would rather avoid.

GREENE: Seems like one more bit of technology that gets us dependent on smartphones, though the creator of SuperShoes insists that this product can actually set you free.

INSKEEP: Oh, yeah. Instead of staring at a map on your phone to guide you to your destination, SuperShoes will allow you to take in your surroundings with just a soothing sensation.

GREENE: Sounds lovely.

INSKEEP: I wonder if SuperShoes could also like kick you if you start saying something inappropriate. There's so many things...

GREENE: Stop it. Stop it. Stop it.

INSKEEP: All right.

GREENE: That's the business news on MORNING EDITION from NPR News. I'm David Greene.

INSKEEP: I'm Steve Inskeep. Something in my - something in my shoe here. Transcript provided by NPR, Copyright NPR.